Choose
Select a standard or personalized plan and set dietary preferences.
Hayle software
Vittle
A flexible meal-service experience that helps customers choose a plan, personalize each day, manage delivery, and stay in control of an ongoing subscription.
The project
A meal plan that can adapt to a real week.
Meal subscriptions become complicated quickly. Customers may need different meals on different days, more than one profile, changing dietary requirements, pickup and delivery options, and a way to pause or adjust service without contacting support.
Vittle was designed as one connected journey from discovery to weekly account management. The public site explains the offer, the plan builder handles detailed choices, and the customer dashboard makes the next delivery easy to understand.
Personalize
Build breakfast, lunch, dinner, and snack choices around each day.
Deliver
Choose pickup or delivery and manage more than one address or profile.
Manage
Review upcoming meals, pause service, update plans, and keep billing together.
Public experience
A complete website built around the customer journey.
The public Vittle experience brings the meal offer, customer proof, plan explanation, weekly menu, and subscription path into one connected story. Each section helps customers understand the service before asking them to choose a plan.
- Clear plan discovery and customer testimonials.
- A visual explanation of ordering, delivery, and account control.
- Menus and subscription actions kept close to the decision.
Plan builder
Simple when it can be. Detailed when it needs to be.
Customers can start with a standard plan or fine-tune a personalized plan. Dietary preferences, restrictions, schedule, meal frequency, and pricing stay visible while they make choices.
- Standard and personalized plan paths.
- Vegetarian, omnivore, and dietary-restriction controls.
- A running summary for profiles, delivery, tax, and weekly total.
Daily planning
Every day can have its own meals and destination.
Personalized plans let customers work through the week one day at a time. They can choose breakfast, lunch, and dinner, skip a meal, select pickup or delivery, and use a different address when the day calls for it.
- Day-by-day breakfast, lunch, and dinner selection.
- Meal personalization and skip controls.
- Pickup, delivery, and multiple saved addresses.
Customer dashboard
The next meal is the first thing customers see.
The dashboard puts upcoming meals ahead of account administration. Customers can switch profiles, move through the week, see what has been selected, and reach support without digging through menus.
- A clear daily view of meals and sides.
- Profile switching for households or shared plans.
- Direct paths to plan, referrals, billing, settings, and help.
Shared plans
One account can coordinate meals for more than one person.
The expanded weekly view brings profiles, contact details, delivery information, and meal selections together. It gives the account holder a practical overview without flattening everyone into the same schedule.
- Separate meal selections for each profile.
- Weekly navigation and delivery information by day.
- Pause, referral, and support actions kept nearby.
Checkout and billing
The full weekly cost stays visible before payment.
Checkout keeps the recurring commitment understandable. The order summary separates each profile, delivery, tax, and the weekly total, while the terms explain when a customer can pause or cancel.
- Payment and billing-address details.
- Profile-level pricing and a complete weekly total.
- Promo codes, gift cards, and subscription terms.
The complete experience
Product design beyond the ordering screen.
Vittle includes the full customer relationship: public discovery, weekly ordering, plan management, checkout, billing, referrals, support, saved progress, menu announcements, selection reminders, and account setup. Designing those moments as one system helps the service feel consistent before and after the first order.
Start a project
Tell us what you are trying to build.
Brand, website, software, marketing, print, or something custom. We use one guided brief to understand the goal and recommend the next step.