- Branding
- Creative Direction
GOA
An identity built around precision and finishing detail.
GOA Trim & Doors works with doors, frames and architectural finishing details.
Hayle developed a visual identity and brand guidelines around a compass-inspired mark, blueprint blue and clear typography. The system extends into vehicle graphics and apparel design mockups, showing how the identity can work across physical touchpoints.
Drawn with purpose.
A compass-inspired symbol connects the identity to precision and architectural finishing. Blueprint blue gives the system its defining colour.
Built to work together.
The identity extends into apparel applications, keeping the same visual signature across different formats.
Apparel design mockups.
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