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Client archive / Hayle
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Vittle

Vittle wordmark

Brand, software and creative production for everyday meals.

Vittle meal preparation and plating

Vittle brings prepared meals and the experience of choosing them together. It is one of Hayle’s in-house ventures.

Hayle’s work connects the Vittle identity, website and ordering software with photography, film and campaign content. Interface work gives meal selection a clear structure; creative production brings the food and the people behind it into view.

A familiar presence.

Vittle is a Hayle venture. The identity connects the digital experience with the everyday details of prepared meals and delivery.

Vittle wordmark

From choosing to ordering.

Hayle’s website and software work give meal selection a clear structure. The interface brings food imagery and product information together.

Vittle meal selection interface

Food, in focus.

Prepared meals are presented through a mix of close photography and considered compositions.

Vittle prepared meals in containers
Vittle meal photographed against a turquoise background

The brand leaves the kitchen.

A Vittle branded meal bag at handover

An ongoing creative story.

Photography, film, recurring social content and campaign ideas extend Vittle’s identity beyond the ordering experience.

Projects

Selected work.

1 project

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